Email Marketing Specialist


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Email Marketing Specialist

Employment Type: 
Contract to Hire
Boca Raton
Job ID: 
Start Date: 

Email Marketing Specialist #1030

Position Summary:

Our client is looking for an Email Marketing Specialist to join their team. This person will be responsible for the creation of all email marketing campaigns, promotions, social media efforts, and marketing materials.

Experience and Education:

• Team-oriented and accustomed to working in collaborative environments

• Establishes process and documentation standards

• Has maintained successful track record of career accomplishments

• Bachelor’s degree in an IT related field and/or equivalent IT work experience

• Proven expertise in solving complex issues in high-pressure situations

• Effective oral/written communication, organization, and interpersonal skills

• Strong analytical and problem-solving abilities

Technology Skills and Strengths:

• Email Marketing/Deliverability/Reporting: ExactTarget, Return Path, Litmus, Salesforce, Constant Contact

• Search Engine Optimization: Keyword research and analysis using Google AdWords and Market Samurai

• HTML: basic knowledge of coding for emails/templates

• Tool Development: produced integrated marketing calendar that increased the effectiveness of communication across team members and the execution of marketing plans; developed department-wide content library for marketing materials

Primary Job Responsibilities: 

• Primary writer for marketing materials: email campaigns, press releases, package inserts, social media

• Campaign management: convert new incoming contact data and product specifications received from partner into revenue generating email campaigns; maintain all campaign guidelines using reporting tools

• Coordination of production workflow: scheduling, design, development and deadline management for communications sent from the ESP (including but not limited to email/fax blasts and triggers)

• A/B split testing: Identification and implementation of new strategies and testing scenarios for email marketing programs; analysis of competitive marketplace to ensure use of most current trends

• Creative development: work closely with designer to create new product designs, landing pages, email images (including banners, headers, buttons, and product display) 

Job Type: Contract to Hire

Education: Four (4) year degree or equivalent experience

Experience: 5+


Phone: 954-527-0090

Job Reference #: 1030

Location: Boca Raton, FL